Do you really have to hustle?

You have heard the advice:

  • “you have to hustle”

  • “get your name out there”

  • “it’s a numbers game”

  • “post several times a day on social media”

There’s no doubt that if you want to sell your services, you have to get it in front of the right audience.

But think of when a sale actually happens:

  • the right offer

  • to the right audience

  • at the right time

  • for a price that they can see the value of


So, you may need far fewer clients than you think.

And you may need far fewer opportunities than you think.

In fact, the right audience may be already within your social circle. They may already be people you are already talking to.

And they may not be active on social media, or at those networking events that people have told you you have to go to.

So, yes, it’s important to get your name out there. But hustle without direction is like a player on a football field, chasing the ball all around without any sense of why.

The alternative to hustle

You don’t necessarily need to hustle…provided you’re in front of the right audience somehow. Chances are high that that audience won’t be moved by your hustle anyway.

Anthony English