How do you find the confidence you need to raise your prices?

You know you need to charge a lot more, but how do you that without feeling guilty?

Your pricing is a reflection of the value you are delivering. In fact, the price you set in your own mind is less than the value you think you’re delivering. That’s why you can happily charge whatever you charge and know it’s worth it.

Now, the price in your client’s mind is also lower than the value they can see. If it wasn’t, they would never want to pay that price, because they wouldn’t see it’s worth it.

So, to charge more, you need to increase the value. First of all, increase the value in your own mind. And then be clear of the value as your client sees it.

Anthony English