How do you get better clients without losing the ones you’ve got?
You know you need to charge a lot more, but how do you that without feeling guilty?
Your pricing is a reflection of the value you are delivering. In fact, the price you set in your own mind is less than the value you think you’re delivering. That’s why you can happily charge whatever you charge and know it’s worth it.
Now, the price in your client’s mind is also lower than the value they can see. If it wasn’t, they would never want to pay that price, because they wouldn’t see it’s worth it.
So, to charge more, you need to increase the value. First of all, increase the value in your own mind. And then be clear of the value as your client sees it.
What if you could stop working seven days a week just to make ends meet?
Soon, you could even take a holiday, without having to work more.
Better yet, your business could keep working without you.
In fact, it may even run better than before.
How would that work?
Picture this: you’re making more money, pricing your services so as not to scramble for profits all the time, and everything is running like clockwork.
You delegate and outsource what you don’t need to do yourself and instead focus on doing the things where you really add value.
This is what growing a successful business looks like. Here, you are not the bottleneck.
This dream is not as far away as you may think.
Reclaim your life and still run a profitable business
You don’t need to act as the technician in your business.
In fact, doing busywork is the least valuable thing you can do.
It could be fun but you’re really not going to get anywhere with it.
What legacy do you want to leave behind?
What do you want people to say about you when you’re gone?
Before you change your sales scripts and prices, you need to find out who you are.
Your work is just a reflection of who you are.
If you’re trying to do something that isn’t in line with this, it’s just not going to work.
Most of us are so busy doing busywork we don’t get a chance to step back and look at the bigger picture. The truth is; you need someone to help you do this.
I’ll help connect your daily work to the big reason you started your business in the first place.